Victoria Feldman

Since Victoria was a young girl growing up in Memphis, Tennessee, she was a part of a family who owned Memphis’ largest import/export firm, Blumenfeld Company.

Victoria remembers visiting her grandfather, her father and uncles at their plant and one of the rooms was set up with tables that stretched the length of the room.  On those tables were products from all over the world.  Like candy to a baby, Victoria was allowed to choose from an array of handpainted colorful items such as Chinese Porcelain dolls, piggy banks in a variety of designs, rhinestone hair ornaments and shells of every size, shape and color.

Victoria’s passion for creating her own line of handcrafted jewelry began as a fluke.  She was grieving the loss of her grandmother and while window shopping one day in Los Angeles, she came across a bead store.  To take her mind off her loss and drawing on her childhood memories of imported colors and designs, she bought a few strands of purple turquoise, a crystal butterfly pendant and some Italian Murano glass beads and made a necklace, bracelet and pair of earrings. Victoria’s family and friends were amazed that she could create something so lovely and suggested she craft one of a kind pieces for high end boutiques in the area.

Victoria’s family’s connections to Asia were well established and created the opportunity for Victoria to import items that were high quality, creative and well below wholesale. Her brother, Pete brought back one item from one of his trips to China: Cloisonne. Victoria started Vicki's Fantasies, a unique company that included wholesale, retail and executive gift buying services. Victoria crafted Cloisonne hearts and beads in beautiful, rich colors, which became Victoria’s signature style. Within a few years, Vicki's Fantasies had sales reps in California, Arizona, Texas & New York. The company sold its products to 100’s of the finest boutiques, department stores and specialty stores in the country.

Vicki’s Fantasies then began creating aromatherapy sachets that looked like beautiful dolls with satin and lace petticoats filled with scents of herbs and spices, another item that became highly successful for her accounts.

Victoria was asked to be on the panel of UCLA’s Entrepreneurial Women’s conference and she opened a retail store in Santa Monica Canyon.

Victoria closed Vicki’s Fantasies in the mid 80's and moved to Malibu, California with her two children. She opened the first higher consciousness children's school, Creative Expressions, which was based on the Children's Material from A Course in Miracles. When her children were grown Victoria moved to Carmel, California where  she enjoyed 14 years as a successful Realtor. Victoria became a Life Coach in 2006 and was content segwaying out of selling and helping other people reach their goals and aspirations.

Thinking she finally had her life’s work behind her and relishing her new found purpose, Victoria’s daughter, Candace, expressed her desire to create and sell handcrafted “natural” jewelry. “It was impossible for me not to get involved, given my background and knowledge of the business, so here  we are, another new chapter begins”, says Victoria.  “Ray of Light Natural Beauty is different than my last jewelry business yet in many ways the same.  Plus I get to work with my daughter who is my best friend.  What could be better than this?”